1. A magical experience

It’s April 2008. We are in Berlin walking along a very pretty street lined with trees. Its slowly getting darker but it is still a warm spring evening and we are about to experience something that we will never quite forget.

As part of an invitation only „Secret Berlin Tour“ our little group is invited to the Kreuzberg laboratory of perfumer Geza Schön. He is the creative genius behind some of the most captivating scents of our era. He is creating niche perfumes that are only available in very selected boutique locations. Stepping into his realm of fragrances is simply awe-inspiring. 

The rooms of the lab are situated within an ancient building, boasting huge ceilings. There are shelves bearing thousands of small and large glass bottles all along the walls. It is slightly dark and taking it all in makes us feel like we’re entering Willy Wonka’s candy factory.

Geza wastes no time and begins telling us about his creative process when crafting a new scent. He is giving us little samples to smell and speaks about the fact that there are nearly two thousand raw materials that contribute to the palette of perfumery.

Many of them are quite unusual and it’s likely that you wouldn’t even know of their existence. One of those he talks about in more detail is Ambergris: A waxy substance produced in the digestive system of sperm whales. It’s often described as having a complex, earthy scent with marine undertones. Ambergris is found floating in the ocean or washed up on beaches after it is expelled by the whale. Fun fact: Apparently no one knows exactly how!

Ambergris, despite its let’s say „interesting“ origin, develops a pleasant aroma as it ages, making it highly valued in perfumery for its ability to enhance and fix fragrances. Perfumers carefully source and process ambergris to create luxurious scents, adding a unique depth and richness to their creations. I mean, who knew? We are all flabbergasted. 

With newfound knowledge of these captivating ingredients, from the exotic Africa Stone to the familiar scents of bergamot and sandalwood, our journey continues to our next destination. 

Reflecting on our tour later on, gathered at a little bar, it is unanimously agreed that the visit to Geza’s laboratory was the highlight of the afternoon, for sure a testament to the profound influence scents wield over our experiences and emotions. And here I am almost 16 years later writing about this experience.

2. A signature scent for your brand?

But I am of course not the only one aware of this effect. Whether it’s the comforting aroma of a luxury hotel lobby or the enticing fragrance of a retail store, these carefully crafted scents enhance the overall customer experience, fostering a sense of familiarity, loyalty, and emotional attachment.

Fast Forward to 2024 – brands all over are recognizing the profound influence of scents and they’re leveraging this understanding to forge deeper connections with their customers.

By creating their own signature scents, brands can evoke specific moods, trigger memories, and cultivate a unique identity that resonates with consumers on a subconscious level.

3. Fragrance, Candles, Reed Diffuser – 3 options for your brand

While there are numerous ways to breathe life into a brand through fragrances, for the purpose of this blog post, we’re focusing primarily on three key options: Fragrance, Candles, and Reed Diffusers. These products offer versatile and impactful solutions for brands and their customers.


Fragrances crafted with precision and care offer brands the opportunity to create signature scents that leave a lasting impression. Whether incorporated into perfumes, colognes, or body and hair care products, these scents have the power to stir emotions, strengthen brand identity, and cultivate lasting customer loyalty. To this day, when I think of Bangkok, I can’t help but recall the distinctive aroma of the Mandarin Oriental Spa, with its comforting signature blend of ginger, tangerine, and frankincense.


Candles serve as more than just decorative items; they are powerful tools for creating ambiance and setting the mood. By offering candles, brands can infuse warmth, sophistication, and relaxation into environments, including homes, hospitality settings, and special events. With premium waxes and signature fragrances, candles elevate spaces with elegance and tranquility, leaving a lasting impact on customers.


Reed Diffusers

Reed diffusers provide brands with a long-lasting and effortless way to enjoy favorite scents. Crafted with top-quality ingredients and natural reeds, diffusers offer a subtle yet sophisticated scent solution for any environment. With their elegant design and captivating fragrances, reed diffusers create a welcoming atmosphere that keeps customers coming back for more, fostering brand loyalty and engagement.

Deciding whether to offer candles or reed diffusers depends on a few factors. The decision should align with your brand’s overall strategy, customer preferences, and the intended use of the fragrance products. 

At Mind The Beauty, we offer bespoke scent creation tailored to meet the unique branding needs of our clients. With our commitment to using ingredients of the highest quality , we offer the three options above for brands to enhance their products and create unforgettable experiences.

Through collaboration with brands, we strive to bring their visions to life, ensuring that each fragrance, candle, and reed diffuser reflects their unique identity and aspirations. We are also here to help with packaging, production and compliance. Interested in the process and creating your own scent? Get in touch. We would love to hear from you!

For us, fragrance creation is more than a profession; it’s a genuine passion and a labor of love. Each scent we craft is infused with care and dedication, reflecting our commitment to creating unforgettable moments for our customers just like the master perfumer did for us many years back in Berlin.