ABOUT US
MIND THE BEAUTY SERVES AS THE COMPREHENSIVE B2B DESTINATION, ASSISTING COMPANIES AND START-UPS IN DEVELOPING AND PRODUCING THEIR ULTIMATE CUSTOMISED PRIVATE LABEL BEAUTY BRAND. BY MINIMISING TIMELINE, COSTS AND RISKS, WE ENABLE THEM TO START SMALL AND GROW FAST.
Mind The Beauty aims to empower beauty both within and beyond our community. It begins with a simple concept, much like a seed, nurtured through attentive listening and shared dialogue, evolving into a cohesive and thoughtful outcome. Mind The Beauty is dedicated to honouring individuals, safeguarding the environment, and enhancing the accessibility and sustainability of beauty products.
MIND THE BEAUTY PARTNERING LABORATORIES
FLEXIBILITY AND INNOVATION ARE KEY WHEN DEVELOPING BEAUTY PRODUCTS.
We carefully selected our partnering laboratories in Italy, Germany and Switzerland to be able to provide the highest quality while ensuring exceptional speed to market.
Our Mind the beauty laboratory is the perfect solution for digital brands, celebrities, influencers, indie brands, global brands and retailers. Our team takes a step by step approach to managing all aspects of your project.
INNOVATION AND QUALITY
INNOVATION AND QUALITY ARE AT THE CORE OF WHAT WE DO. WE HAVE A PASSION FOR CLEAN FORMULAS AND INGREDIENTS.
Our team continually seeks out emerging trends while striving to forecast future consumer demands, ensuring that we introduce relevant and impactful brands and products to the market.
We collaborate with the best suppliers worldwide with no compromise on quality and safety. It is our goal to develop products that benefit both people and the planet while maintaining the highest standards of quality throughout the entire formulation and packaging process. Additionally, we ensure that all necessary documentation for EU Cosmetics Regulations is provided for each product.
THE TEAM
MIND THE BEAUTY IS A FEMALE FOUNDED COMPANY BASED IN ZURICH, SWITZERLAND.
We are committed to outstanding quality, flourishing partnerships and growth through creativity and innovation. We act with integrity and responsibility towards people and our planet. By sharing our collective experience we have helped to successfully develop more than 60 brands across the globe.
Find out more about the people who make mind the beauty a truly special organisation:
Shirin Navab - CEO
Shirin started her career as a Make-up Artist and Therapist. With more than 25 years of experience in the Spa & Beauty industry, including extensive knowledge of operations, product development, branding, and training in Europe and Asia, she is a true professional dedicated to excellence in every aspect of her work.
Read more >Shirin Navab - CEO
Shirin started her career as a Make-up Artist and Therapist. With more than 25 years of experience in the Spa & Beauty industry, including extensive knowledge of operations, product development, branding, and training in Europe and Asia, she is a true professional dedicated to excellence in every aspect of her work.For several years Shirin held the position of Group Manager for the European Spa, Salon & Training Division at the European headquarter of Japanese skincare giant Kanebo Cosmetics International, where she was in charge of the European, Middle Eastern and South African markets. After several years within the Spa industry, she returned to the beauty product segment and helped vari- ous other brands with creating their products and also co-founded an AI driven skincare brand based in Berlin.
“Founding Mind the Beauty with my partners felt like a natural progression considering our collective career paths and professional backgrounds. We have managed to get together an extraordinarily talented and dedicated group of people. Our daily focus is on ensuring that our clients have an exceptional journey with us. From the initial meeting to the actual launch of their new brand or product, we are committed to standing by their side, providing guidance akin to that of a trusted friend. This approach has proven successful, reflected in our clients’ returning engagement. And this is all I can ask for as the leader of this amazing team.”
Giulia Sganga - COO
With a multifaceted background deeply rooted in the world of beauty and a proven track record in leadership, Giulia brings a wealth of experience to her role. After her degree in Business Administration at Bocconi University in Milan, Giulia gained sound experience in sales & marketing in retail, FMCG and prestige markets.
Read more >Giulia Sganga - COO
With a multifaceted background deeply rooted in the world of beauty and a proven track record in leadership, Giulia brings a wealth of experience to her role. After her degree in Business Administration at Bocconi University in Milan, Giulia gained sound experience in sales & marketing in retail, FMCG and prestige markets.She has worked for organisations such as Calzedonia Group and the U.S. multinational Sc Johnson. Following her corporate experience, she has further honed her skills in product development, crafting successful beauty lines for renowned brands across the USA, Europe, and Asia.
“I love the diversity of people and tasks we get to engage with on a daily basis. Every person whether it is a colleague, client or a supplier, they all bring new knowledge and experience, enhancing our collective growth and success. As a founding member, I'm truly proud and grateful for the journey we've started together. I'm filled with excitement and optimism as I look ahead to what the future holds for our venture.”
Sabrina Santangelo - CPO
With over two decades of experience in pioneering private label development, Sabrina is emerging as a seasoned expert who has significantly shaped the landscape of renowned German drugstore markets. In Switzerland she was in charge of major private labels for Mibelle during their pioneering days in the beauty industry.
Read more >Sabrina Santangelo - CPO
With over two decades of experience in pioneering private label development, Sabrina is emerging as a seasoned expert who has significantly shaped the landscape of renowned German drugstore markets. In Switzerland she was in charge of major private labels for Mibelle during their pioneering days in the beauty industry.Sabrina seamlessly integrates her wealth of knowledge in project management, expertly navigating the journey from conceptualization to the creation of finished products. Over the years she has become the go-to person when it comes to TV Shopping within the beauty industry.
“Each product we create is like a little love story to me. The entire development process brings me immense joy—from the initial idea through to the entire development journey, culminating in a finished product. It's a highlight every time!”
Michael Schummert
- Chairman and Managing Partner
Michael brings a wealth of expertise to the table, boasting a successful corporate background in premium beauty and fashion. As the former CEO of Barbor Beauty Group, he spearheaded its transformation into a leading global skincare player.
Read more >Michael Schummert - Chairman and Managing Partner
Michael brings a wealth of expertise to the table, boasting a successful corporate background in premium beauty and fashion. As the former CEO of Barbor Beauty Group, he spearheaded its transformation into a leading global skincare player.Renowned for his visionary approach to brand building, multichannel and global distribution strategies, Michael serves as a trusted advisor and investor across various stages of business development, from preseed to series A funding rounds.
“I love being Chairman at Mind The Beauty! We are a close knit group of individuals who are all incredibly experienced and creativity driven. As well as our unique skill sets we all have in common the fact that we are passionate beautistas. At Mind The Beauty people make the difference.”
Dr. Jadranka Cubrilo - Head of Product
Jadranka is an esteemed skincare specialist with a PhD in Chemistry, focusing her expertise on crafting innovative organic formulas.After pursuing her studies in Serbia and completing her master's degree in the US, Jadranka has honed her skills while working for renowned industry leaders globally.
Read more >Dr. Jadranka Cubrilo - Head of Product
Jadranka is an esteemed skincare specialist with a PhD in Chemistry, focusing her expertise on crafting innovative organic formulas.After pursuing her studies in Serbia and completing her master's degree in the US, Jadranka has honed her skills while working for renowned industry leaders globally.Her unwavering passion for her craft drives her to continuously push boundaries and deliver exceptional results for our clients. With a wealth of experience and a commitment to excellence, Jadranka is dedicated to advancing the field of natural skincare.
Boba Ivkovic - Creative Director
Boba is a dedicated and innovative Creative Director, overseeing the development of creative projects across various phases, including skincare packaging, corporate brochures, web layouts, social media communication, photo shooting concepts and workflow organisation.
Read more >Boba Ivkovic - Creative Director
Boba is a dedicated and innovative Creative Director, overseeing the development of creative projects across various phases, including skincare packaging, corporate brochures, web layouts, social media communication, photo shooting concepts and workflow organisation.With years of experience in advertising agencies, Boba brings a strong foundation to her role. Her passion for beauty and relentless curiosity about emerging trends infuse her creativity, providing the perfect spark for each new project.
Marie Hamilton - Purchasing & Export Manager
As the Purchasing and Export Manager, Marie is overseeing all aspects of shipping and logistics at Mind The Beauty.Her journey began as a booker at the renowned Elite Model Agency in New York, providing her with a strong foundation in the fashion industry.
Read more >Marie Hamilton - Purchasing & Export Manager
As the Purchasing and Export Manager, Marie is overseeing all aspects of shipping and logistics at Mind The Beauty.Her journey began as a booker at the renowned Elite Model Agency in New York, providing her with a strong foundation in the fashion industry.With her keen attention to detail and extensive experience, Marie ensures smooth operations and timely deliveries for our clients.
Ana Simoneti - Assistant Project Manager
Ana is a versatile professional with a truly international background. She lived and worked for almost 10 years between Vienna and Ljubljana, and previously also completed part of her studies in France (Paris, Dijon).
Read more >Ana Simoneti - Assistant Project Manager
Ana is a versatile professional with a truly international background. She lived and worked for almost 10 years between Vienna and Ljubljana, and previously also completed part of her studies in France (Paris, Dijon).With experience spanning advertising, event management, and the pharmaceutical industry, Ana brings an international perspective and a proven track record in project management and marketing strategy development. Transitioning to the beauty industry, Ana combines her international mindset with positivity and a passion for beauty to drive business growth.
Emre Panga - Finance Manager
Emre is responsible for overseeing comprehensive finance operations, financial planning and analysis, and balance sheet reconciliations. With a keen eye for detail and a proactive approach, Emre adeptly handles ad hoc projects and requests as they arise, ensuring seamless financial management across all aspects of our operations.
Read more >Emre Panga - Finance Manager
Emre is responsible for overseeing comprehensive finance operations, financial planning and analysis, and balance sheet reconciliations. With a keen eye for detail and a proactive approach, Emre adeptly handles ad hoc projects and requests as they arise, ensuring seamless financial management across all aspects of our operations. 
Jules Grant - Change & Communication Manager
Jules brings a wealth of experience from the luxury hotel industry, where she cultivated leadership skills while working across diverse international teams. With her background in systemic coaching and change management, Jules is responsible for developing and implementing communication strategies to support organisational objectives.
Jules Grant - Change & Communication Manager
Jules brings a wealth of experience from the luxury hotel industry, where she cultivated leadership skills while working across diverse international teams. With her background in systemic coaching and change management, Jules is responsible for developing and implementing communication strategies to support organisational objectives.She creates high-quality content and prepares internal communication topics. Additionally, she oversees editorial development, ensuring meaningful brand stories and creative copy. Jules’ big mission: Clarity and consistency across all channels.
Giulio Deganutti - Digital Marketing Strategist
Giulio is an experienced professional committed to driving online success for businesses across diverse industries, backed by over 12 years of robust digital marketing expertise and extensive experience in both international and domestic markets.
Read more >Giulio Deganutti - Digital Marketing Strategist
Giulio is an experienced professional committed to driving online success for businesses across diverse industries, backed by over 12 years of robust digital marketing expertise and extensive experience in both international and domestic markets.His professional journey has equipped him with a well-rounded and technical insight into all dimensions of online marketing, enabling him to implement a logical and data-oriented approach that yields positive outcomes. Giulio is passionate about helping businesses achieve their online goals, whether it's increasing visibility, improving conversion rates, or developing comprehensive digital strategies.