At Mind The Beauty we know; flexibility and innovation are key when developing, our laboratory is fully dedicated to the creation of new products even in small quantities and in a very short time with market trends and customer needs in mind. Our goal is to get the highest quality while ensuring exceptional speed to market.​

Mind The Beauty lab is the perfect solution for digital brands, celebrities, influencers, indie brands, global brands and retailers who can work with a dedicated and experienced lab
and have dedicated production space and have a fully personalised service. ​

The Mind the Beauty team manages your entire project and all aspects of it step by step.


Innovation and quality are at the core
of what we do. We have a passion for clean formulas and ingredients.

We are constantly in search for new trends, and we work to anticipate future consumer needs to bring relevant and meaningful brands and products into the market.

We partner with the best suppliers all over the world with no compromise on quality and safety. We develop products that are good for the people and for the planet while ensuring that the highest quality standards are respected throughout the entire formula and packaging manufacturing process.

All the documents required by the EU cosmetics regulations are provided for every single product.