AT MIND THE BEAUTY WE BELIEVE IN THE POWER OF BRANDS. WE USE OUR IN-HOUSE COSMETIC AGENCY TO CREATE UNIQUE DESIGNS THAT CAN EMPOWER AND MAKE A BEAUTY BRAND ICONIC AND MEANINGFUL. OUR DESIGN APPROACH IS SIMPLE AND PRACTICAL, ELEVATING AND UNDERSTANDING THE CONSUMER’S NEEDS AND DESIRES WORLDWIDE.
BRAND
IDENTITY & LOGO
At Mind the Beauty our first step is to get the picture of what your brand embodies and your business’s goals. There is no one-size-fits-all for the logo design; therefore, we need to know about your goals and dreams to create a logo that represents your business. The second step is to develop several logos ideas using a unique font that should establish your style and be easy to read. We look into different sizes and work with a carefully defined colour scheme as colour can influence your audience’s emotional response. Considering all these aspects, we then create a brand board that can be applied consistently to all the aspects of your brand i.e. promotional material, packaging, and presentations.
MARKET AND
TREND ANALYSIS
The success of expanding and increasing your beauty business will depend on the ability to respond to the market’s needs. Knowing your competition, understanding market trends and the preferences of your target clients is the winning formula that will lead to efficient sales and communication strategies reducing costs and giving the best results. Thanks to the Markets & Trends research that we provide, you will have all the information required to plan your brand strategy.
VISUALS &
DESIGNS
At Mind The Beauty, we create design stories that help build your beauty brand’s legacy. We think outside the box and deliver creative design solutions that make your target audience fall for your brand.
We provide you with different designs and visuals, from customised packaging design and logos to presentations and website design. We manage to produce stories beyond words using eye-catching visuals. Our team is specialised in beauty, so you don’t have to worry about whether the design will have the right appeal in the beauty market.
BRAND CONCEPT &
STORYTELLING
The marketplace is more crowded than ever, and you need a Brand Concept and Storytelling to connect your brand to customers, focusing on linking what you stand for to the values you share with your customers. When you tell a story and explain your principles, you’ll engage the customers who share your ideas and are inspired by your brand. A strong and consistent brand story represents the main pillar of a successful marketing strategy. We can help you create the Brand Concept and the Storytelling to give your company a purpose that will drive you forward.
POS MATERIALS
Beauty retail is busy, cluttered and competitive. When it comes to in-store point of sale (POS), we want to bring brands to life in the limited shelf space. Our Mind The Beauty team will work with creativity, structurel and strategy to deliver cost-effective and high-quality POS solutions that make your brand stand out, maximising your sales and market awareness.
PHOTO
SHOOTING
A picture can speak a thousand words, and here at Mind The Beauty we are passionate about aesthetics. Our goal is to assist you in creating cutting-edge and perfectly executed pictures that resonate with our clients and help them deliver well beyond the ordinary. To do this, we offer support to prepare exquisite moodboards and communicate with the best beauty expert photographers for your business.
WEBSITE
DEVELOPMENT
Our creative team will work with you to design a website that reflects your beauty brand, talks to your customers with spirit and soul, and has excellent functionality across the latest devices. Mind the Beauty can be an extension of your company or you take advantage of our expert team to be your complete digital arm.
RE-BRANDING
If you’re considering a rebrand, it’s because your company’s vision, mission, values, and market are not identified anymore in your brand, then a rebrand might be the right decision. At Mind the Beauty we can support you in the process of changing your logo, moving the brand positioning, creating new ads, changing your brand’s voice and we can even help you if you want to re-shuffle your product portfolio.
