STRATEGIC CONSULTANCY
WE OFFER GUIDANCE TO BEAUTY BRANDS BEYOND PRODUCTION PROCESSES AND WE DO IT VERY SUCCESSFULLY.
OUR CONSULTING SERVICES ENCOMPASS A WIDE RANGE OF AREAS, INCLUDING ANALYSING INGREDIENTS TO OPTIMISE FORMULATIONS, EVALUATING PORTFOLIO CHANGES TO ALIGN WITH MARKET TRENDS AND CONSUMER PREFERENCES, AND PROVIDING STRATEGIC ADVICE TO ENHANCE OVERALL BRAND PERFORMANCE AND COMPETITIVENESS.
What’s so special with this service?
WELL, IT IS NOT JUST ANYONE TAKING CARE OF YOUR BUSINESS.
Collaborating with you are none other than Mind The Beauty CEO Shirin Navab and Managing Partner Michael Schummert, each contributing their unique expertise to drive the strategic process forward. Imagine Shirin and Michael as a pair of forward-thinking architects, designing and constructing a blueprint for thriving brands and products, one strategy at a time.
Shirin
“Strategic consulting isn't just a service we offer—it's a passion of mine since I am in the industry. Analysing situations from various perspectives, anticipating potential outcomes, and crafting innovative solutions is something I find great joy in.
When we take on a client's business, we approach it as if it were our own. With Michael and me there is a genuine dedication to helping a brand we love thrive.”
Michael
“We're your go-to strategic advisors across all beauty categories. Whether it's crafting brand strategies or refining distribution channels, we empower your beauty brand to unleash its full potential with our extensive industry experience and global C-level networks. We have a soft spot for family businesses and love to support beauty-startups on their way to fame and scale."