BRANDING & DESIGN
AT MIND THE BEAUTY WE BELIEVE IN THE POWER OF BRANDS.
WITHIN THE BRANDING PROCESS WE FOCUS ON YOUR STRATEGIC DIRECTION AND POSITIONING.
Our in-house design team is taking care of the creative execution and visual communication. We understand consumer’s needs while also maintaining a keen focus on our clients' desires, consulting them closely throughout the process.
MARKET AND TREND ANALYSIS
THE SUCCESS OF EXPANDING AND INCREASING YOUR BEAUTY BUSINESS DEPENDS ON THE ABILITY TO RESPOND TO THE MARKET’S NEEDS.
Knowing your competition, understanding market trends and the preferences of your target clients and then adapting accordingly is the winning formula that will lead to efficient sales and successful communication strategies.
With our Markets & Trends research services, you'll have access to comprehensive information essential for formulating your brand strategy.
BRAND CONCEPT & STORYTELLING
THE MARKETPLACE IS MORE CROWDED THAN EVER. YOU REQUIRE A CLEAR BRAND CONCEPT AND STORYTELLING STRATEGY TO CONNECT WITH YOUR CUSTOMERS BY ALIGNING YOUR BRAND VALUES WITH THEIRS.
By sharing your story and principles, you'll connect with customers who resonate with your ideas and find inspiration in your brand. And what could be better than that?
A strong and consistent brand story represents the main pillar of a successful marketing strategy. We'll assist you in crafting a brand concept and storytelling strategy to instill purpose into your company, elevating your brand further.
VISUALS & DESIGNS
WE CREATE DESIGN STORIES THAT HELP BUILD YOUR BEAUTY BRAND’S LEGACY. WE THINK OUTSIDE THE BOX AND DELIVER CREATIVE DESIGN SOLUTIONS THAT MAKE YOUR TARGET AUDIENCE FALL FOR YOUR BRAND.
We provide you with different designs and visuals, from customised packaging design and logos to presentations and website design. We produce stories beyond words using eye-catching visuals. Naturally our team specialises in beauty, so you can trust that your designs will appeal to the market.
BRAND IDENTITY
& LOGO
TO CREATE A BRAND IDENTITY & LOGO THAT POSITIONS YOUR BUSINESS UNIQUELY WE NEED TO DEEPLY UNDERSTAND THE BRAND, ITS VALUES, TARGET AUDIENCE AND LONG-TERM OBJECTIVES. THIS IS A PROCESS WHERE WE REALLY GET TO KNOW EACH OTHER.
After a first design concept is being developed we iteratively refine the designs based on your input. Once the overall concept is approved, the team focuses on selecting appropriate colours, typography, and imagery. The next step is designing a memorable logo. It’s getting real!
Last but not least our design team creates comprehensive brand guidelines to maintain consistency across various platforms. From there, we develop a brand board that applies to all your brand elements like promotional material, packaging, and presentations.
REBRANDING
IF YOUR COMPANY'S VISION/MISSION/VALUES AND MARKET NO LONGER ALIGN WITH YOUR CURRENT BRAND IDENTITY YOU MIGHT BE CONTEMPLATING A RE-BRAND.
In such cases, embarking on a rebranding journey can turn out to be the best decision for taking your brand to the next level.
At Mind the Beauty, we offer comprehensive support throughout the rebranding process. From refining your logo and adjusting brand positioning to crafting new advertisements and enhancing your brand voice, our expert team is equipped to guide you every step of the way.