Can you think of something that very successful brands like Murad, Barbara Sturm and Beauty Pie have in common?
Here’s a hint: Goop is doing it too and even created a whole protocol around it. They call it „The Mother Load“ and „Highschool Genes“.
Of course by now you know what we are talking about. All of these brands made the smart move of expanding their portfolios to include ingestible beauty supplements.
Healthy nutrition is key
As the world of skincare has witnessed a significant shift in consumer preferences, people are now embracing a holistic approach to beauty. They recognize that the key to healthy, glowing skin lies not only in topical treatments but also in nourishing the body from within.
Healthy nutrition isn’t just a lifestyle thing anymore. It has transcended cultural boundaries and become an imperative for people worldwide.
In the fast-paced world we live in, incorporating food supplements into one’s routine has become a smart and practical way to bridge nutritional gaps and add to and support the usual beauty routine.
I personally love the idea of my favorite skin care brand also providing me with the gummies, powder or capsules my skin and hair really needs. And obviously I am not the only one.
Big brands like Perricone MD, Prose, Vida Glow – just to name a few – are currently launching supplements. Are you considering it too? Here are a few good reasons to do so.
5 good reasons to include ingestible beauty supplements to your portfolio
We have helped launch several different supplements for clients and feel it is a logical and beneficial step towards holistic beauty care. Here is why:
1. Enhanced Skin Nourishment
Skincare brands have long been focused on creating a number of external solutions to address various skin concerns. Gone are the days of a simple cleanser, toner and moisturizer routine. There are serums, essences, lip balms, eye creams, face, hair and even body masks. The list goes on. However, consumers realize that true radiance of skin & hair is connected to internal nourishment too.
Food supplements complement skincare routines by providing essential vitamins, minerals, and antioxidants that promote overall skin & hair health. Nutrients like vitamin C, vitamin E, omega-3 fatty acids, and collagen-boosting peptides work from the inside out, reinforcing the effects of topical products and helping to achieve a healthy complexion.
2. Addressing the Root Causes
While topical treatments can address specific skin issues and the symptoms, ingestible beauty supplements can target the root causes of skin concerns by addressing imbalances or deficiencies in the body.
For example, supplements containing probiotics can help restore the gut microbiome, leading to improved digestion and reduced inflammation, which are often linked to skin conditions like acne and rosacea.
Another niche with a huge potential: Supplements that help alleviate peri- & menopausal symptoms. Brands can really step in and help consumers in their 30s, 40s and 50s understand the hormonal transition of menopause. By addressing internal factors too, skincare brands can provide a comprehensive solution to their customers needs.
3. Supporting Skin Repair and Regeneration
The skin has remarkable regenerative capabilities, but it requires the right nutrients to perform at its best. Supplements can supply the body with vital building blocks necessary for skin repair and regeneration. Collagen supplements, for instance, can help boost the production of this essential protein, which is responsible for maintaining skin elasticity and firmness. When combined with topical treatments, these supplements can help speed up the healing process and improve the overall health of the skin.
4. Holistic Wellness and Self-Care
Skincare is no longer just about achieving a flawless complexion; it has become an integral part of self-care and overall wellness. By offering beauty supplements, skincare brands extend their focus beyond external beauty to encompass the wellbeing of their customers. This expansion allows consumers to adopt a holistic approach to their skincare routine, promoting a sense of balance and self-nurturing. The synergy between skincare and supplements reinforces the brand’s commitment to providing a comprehensive beauty experience.
5. Customer Loyalty and Market Differentiation
In an increasingly competitive skincare market, brands are continually seeking ways to differentiate themselves and capture consumer loyalty. By incorporating food supplements into their portfolio, skincare brands can stand out from the crowd, offering a stronger value proposition. This diversification not only attracts new customers who prioritize an all-encompassing approach to skincare but also strengthens the bond with existing customers who appreciate the brand’s commitment to their wellbeing and health. It allows brands to become trusted partners in their customers’ journey towards healthier and more radiant skin.
What to look out for when considering our own range of ingestible beauty supplements
When developing ingestible supplements with our partnering lab we focus on clean ingredients. What does that mean?
The foundation of product purity lies in the quality of the ingredients. Sourcing high-quality raw materials from reputable suppliers is crucial to ensure the purity and potency of the ingredients. At Mind the Beauty we decided to work with suppliers from Europe only. It is a very deliberate decision. The EFSA (European Food Safety Authority) is taking care of the basic quality and safety:
„In the EU, food supplements are regulated as foods. Harmonised legislation regulates the vitamins and minerals, and the substances used as their sources, which can be used in the manufacturing of food supplements. For ingredients other than vitamins and minerals, the European Commission has established harmonised rules to protect consumers against potential health risks and maintains a list of substances which are known or suspected to have adverse effects on health and the use of which is therefore controlled.“
But this is of course not where it ends. Adhering to strict manufacturing practices we ensure that the supplements are produced under controlled conditions to maintain the cleanest and safest quality throughout the production process.
Positioning – Beauty, Wellness, Health
When planning the launch of a supplement, a brand can focus on different aspects to establish their unique identity and appeal to their target audience. Your product can be positioned with a focus on the wellness, beauty, or health sector.
In the wellness sector, your brand can emphasize the overall wellbeing that the supplement promotes. You can highlight the natural ingredients, holistic approach, and the potential benefits for energy, vitality, and stress reduction. By positioning your product as a means to enhance the wellness journey, the brand can resonate with individuals seeking a comprehensive approach to self-care.
In the beauty sector, the brand can emphasize the potential aesthetic benefits your supplement offers. You can highlight ingredients that support healthy hair, skin, and nails, as well as promote a radiant complexion or anti-aging effects. By positioning the product as a beauty enhancing solution, your brand can appeal to individuals seeking to boost their appearance from within.
In the health sector, your brand can focus on specific health concerns or nutritional deficiencies. You can highlight scientifically supported ingredients that address specific issues like immune support, joint health, or cognitive function. By positioning your product as a reliable solution backed by research and expertise, the brand can attract individuals who prioritize their overall health and seek evidence-based supplementation.
Ideally your brand’s positioning aligns with the target market’s values, needs and aspirations. By understanding the audience and tailoring the messaging accordingly, your brand can effectively differentiate themselves and create a compelling narrative that resonates with consumers in any of the above mentioned sectors.
Regardless of the sector: It’s essential for the brand to convey transparency, trustworthiness, and quality. Things we are passionately dedicated to at Mind the Beauty. Talk to us about your vision and we will make a plan to make it happen.
The Kardashian/Jenner clan is not for everyone but it is undeniable that their nose for business is something else. Kylie Jenner’s more than successful beauty brand, Kylie Cosmetics, has contributed significantly to her nearly $750 million net worth.
But today we focus on her sister, Kourtney Kardashian and her latest product launch lemme.
Lemme is a new range of health and wellness supplements and something they do very well is the texture of the product. The gummie vitamins and supplements are not only tasty, they also look delicious. They have a soft and chewy texture, making them appealing to those who dislike swallowing pills.
Consumers can find a wide range of products on the market such as powders, capsules, gummies, and liquids. Brands have to make informed decisions when it comes to the texture of their supplements.
Powder-based supplements offer versatility and customization options. Capsules, on the other hand, provide a convenient and precise way to deliver supplements.
Gummies have gained popularity as a more enjoyable and flavorful option. Liquid supplements provide a fast and convenient delivery method. They are formulated to be easily consumed or added to beverages.
Maintaining consistency in terms of taste, viscosity, and nutrient concentration is crucial to meet consumer expectations.
Our conclusion: The integration of food supplements into the portfolio of skincare brands is a logical and beneficial step towards holistic beauty care. By bridging the gap between internal and external skincare, brands can provide comprehensive solutions. As skincare evolves to embrace a more holistic approach, the inclusion of food supplements is undoubtedly a game-changer.
Are you ready to get the conversation started? Get in contact with us. We look forward to hearing from you.