YOUR GATEWAY TO THE WORLD'S BEST BEAUTY LABS
FOR EVERY SKINCARE OR BEAUTY BRIEF, THE RIGHT EXPERTISE EXISTS SOMEWHERE IN THE WORLD. WE KNOW WHERE IT IS. AND WE MANAGE EVERYTHING FROM THAT FIRST CONVERSATION TO A FINISHED PRODUCT ON SHELF.
You don't necessarily need a finished idea. You need the ambition, the resources and the seriousness to build something that competes.
The rest is what we're here for.
We bring the brief, the network, the right formulator, the right manufacturer, the right packaging partner matched specifically to your market and your vision. Not the most convenient option. The right one.
We manage the entire process on your behalf. So what reaches shelf is exactly what it should be: built properly, from the start.
OUR SERVICES
Every project is different. We work across four areas and bring exactly what your project needs.
HAVE A BRIEF IN MIND?
We work best when the conversation starts early — before the brief is finished, before the decisions are made. If you're thinking about a new product, we'd like to be part of that thinking.
OUR PRODUCTS IN THE PRESS
When a product is developed properly, people talk about it. These are some of the publications that have featured products made with Mind The Beauty.
PRIVATE LABEL
Some products need to be built from scratch.
Private label is for brands that know exactly what they want, and need the right team to develop it properly.
This is where the real development work happens. We take your brief, your positioning and your consumer, and match it to the right expertise.
For some projects that means our own in-house lab in Berlin, where our chemist works directly on your formulation. For others, we draw from our global network of specialist labs - matched to your category, your technology and your brief.
Either way, the formulation is developed around you. The texture, the actives, the sensorial experience. All of it considered in the context of what your brand stands for.
The result is a product that feels like it could only ever be yours.
IN GOOD COMPANY
Products developed with Mind The Beauty are sold in some of the world's most respected retail environments.
READY TO BUILD SOMETHING?
Every project starts with a conversation. Tell us what you're working on and we'll tell you honestly how we can help.
